Privacy Policy
Last
Updated: December 16, 2011
Lowfares.com
is committed to protecting the privacy of your information. We recognize that
privacy is of the utmost importance, and operate our website (the “Site”) with the
goal of protecting your sensitive personal information in mind. As a user of
the Site or the services provided at the Site (the "Services"), this
Privacy Policy is intended to describe for you:
- the information we collect
about you,
- how that information may be
used,
- with whom it may be shared,
- how you may access the
information you provide us, and
- your choices about such uses
and disclosures.
We
encourage you to read this Privacy Policy carefully before using the Site or
Services or transacting business with us. By using the Site, you are accepting
the practices described in this Privacy Policy. If you have questions or
concerns regarding this Privacy Policy, please contact us via email or mail using the
contact information provided below.
Information Collection
We
may collect personal information that can identify you such as your name and
e-mail address, as well as other information that does not identify you. When
you provide personal information through the Site, the information may be sent
to our servers located in the United States and other countries around the
world.
User Provided Information.
We may collect and store any personal information that you enter into the Site
or provide to us in some other manner. This includes identifying information
(such as your name, address, e-mail address, and telephone number), and any
other personal information you choose to provide while using the Site or the
Services.
Third Party List
Information. We may also obtain both personal and
non-personal information about you from third party data gathering
sources. We may match this third-party
collected information with the personally identifying information that you
provide to us. When obtaining this information
from third parties, we seek assurances from such third parties that they have
the right to provide the information to us.
Cookies, Web Beacons, and Other Information Collection
Technology. We and our business partners, such
as advertisers, may use various technologies to collect information from your
computer and about your activities on the Site. For example, we and our
business partners may collect and store non-personally identifying information
through technologies such as cookies, log files, clear gifs (also known as web
beacons), and other tracking pixels and third parties to help determine user
viewing preferences for advertising and other purposes.
- Log Files. Technical
information from your browser is automatically collected when you visit the
Site. This information includes
your IP address, your browser type, operating system, access times, the
content of any undeleted cookies that your browser previously accepted
from us (see "Cookies" below), and the referring website
address.
- Cookies. A cookie is a
piece of data stored on a user’s computer that tracks non-personal
information about the user. When using the Site, we may assign your
computer one or more cookies which enable us to improve the quality of our
Service and to customize your experience.
Cookies allow us to automatically collect information about your browser
or device activity on the Site, such as the web pages you visit, the links
or advertisements you click, or the other actions you conduct while using the
Site. Most browsers automatically
accept cookies, but you can usually modify your browser setting to disable
cookies. If you choose to disable cookies, you will still be able to
access the Site, but you may not be able to use all of the interactive
features we offer. Additional information on cookies can be found at: http://www.microsoft.com/info/cookies.htm.
- Web Beacons. We, or our
advertisers, may use standard Internet technology such as web beacons or
clear gifs and other similar technologies, to gather aggregate information
about your browser or device activity on the Site. We also may include web beacons in
promotional e-mail messages or newsletters to determine whether messages
have been opened and acted upon. This allows us to gauge the effectiveness
of our marketing efforts and the quality of the Site.
- Information
collected by third-parties. We and our business partners, such as
advertisers, may use technologies, such as cookies and tracking pixels, to
collect information about users who view or interact with these
advertisements and connect to other websites. This information allows us and our
business partners to deliver customized advertisements and gauge their
effectiveness. Please note that we
do not have access to or control over third parties’ cookies used on the
Site, and this policy does not govern the use of cookies by these third
parties. Some of these third-party advertising companies may be
advertising networks that are members of the Network Advertising
Initiative (NAI) and/or participants of the Digital Advertising Alliance
(DAA), which offer a single location to opt out of ad customization from their
respective participating companies at http://www.networkadvertising.org/managing/opt_out.asp
and http://www.aboutads.info/choices/.
One of our third-party cookie partners
is Datran Media (for Datran Media’s privacy policy, please visit http://www.datranmedia.com/privacy/).
To opt out of Datran Media’s cookie-based marketing program, click here.
Sponsor or Link Websites.
Links or sponsor websites may be presented in a manner that allows us to keep
track of whether the links or sponsor sites have been used. We use this
information to improve the quality of the Site, to keep track of advertising,
and to customize your online experience. We are not responsible for the privacy
practices of other websites.
Information Use and Sharing
PLEASE
NOTE THAT WE MAY USE INDIVIDUAL INFORMATION FOR ANY PURPOSE IN OUR SOLE
DISCRETION. We
may match any of the technical information we gather to any personally
identifying information or other information we have obtained from or about you
to improve the content of the Site and Services for you. Examples
of some of the ways we use or share information that we collect about you
include, but are not limited to, the following:
- providing
you with products or services, including the display of customized
content, advertising, and services;
- providing
technical or customer support;
- performing
research and analysis to gauge use of or interest in products, services,
or content offered on the Site, and to develop new services;
- communicating
with you by e-mail about products or services that may be of interest to
you;
- enforcing
our terms and conditions, or otherwise managing our business; and
- performing
functions as otherwise described to you at the time of collection.
Communications from the Site. Unless you have opted out of these features where
available, we may use your information in a variety of ways to communicate with
you, such as through email, newsletters, RSS feeds, service announcements, or
for customer service.
Personal Information.
Unless you have opted out where available, we may rent, sell, or share any of
your information, personal or otherwise, with third parties, including without
limitation for the following purposes:
- Service providers: We may share
your personal information, alone or in combination with non-personal
information, with third party service providers in connection with the
Services we provide or your request for customer service on the Site. These
service providers may include entities such as credit bureaus, financial
institutions, marketing and customer services firms, credit card payment
processors, as well as companies that support contests, sweepstakes,
surveys, or other features offered through the Site, or that provide
business analysis or website support. These service providers may have
access to personal information needed to perform their functions, which
may include using the information to contact you.
- Business
partners: When you express interest in promotions offered through the Site
or our Services, we may share your personal information, alone or in
combination with non-personal information, with the relevant business
partners or affiliates to offer you those products, services, promotions,
contests and/or sweepstakes. When you elect to engage in a particular
offer or program, you authorize us to provide your personal information
address and other information to that business so that they may contact
you
- Third parties for business
reasons: In connection with a substantial corporate transaction, such as
the sale of our business, a divestiture, merger, consolidation, or asset
sale, or in the unlikely event of bankruptcy. If a change in ownership
occurs that will result in your personal information being used in a
manner different from that stated in the then-existing privacy policy,
notification will be provided consistent with the terms of this Privacy
Policy.
- Third parties for legal
process: In response to a subpoena or similar investigative demand, a
court order, or a request for cooperation from any law enforcement or
other government agency; to establish or exercise our legal rights; to
defend against legal claims; or as otherwise required by law. In such
cases, we may raise or waive any legal objection or right available to us
in our sole discretion. In addition, we may disclose your information when
we believe it is appropriate in connection with efforts to investigate,
prevent, or take other action regarding illegal activity, suspected fraud
or other wrongdoing; to protect and defend the rights, property or safety
of our company, our users, our employees, or others; to comply with
applicable law or cooperate with law enforcement; or to enforce the Site
terms of use or other agreements or policies.
Aggregated and Non-Personal Information. We may rent, sell, or share aggregated demographic
information not specifically identifiable to you, and other non-personal
information we collect, with any third parties for any reason, including to
develop and deliver customized advertising, and to conduct general business
analysis. We may combine non-personal information we collect with additional
non-personal information collected from other sources. For example, we may tell
our advertisers the number of visitors to the Site and the most popular
features or Services accessed.
Please
note that our Privacy Policy does not cover any third party's use or handling
of your information once it is shared. Rather, the privacy policies of the
various third parties will govern. If you want to learn more about their
privacy practices, we encourage you to visit the websites of those third
parties. These entities or their servers may be located either inside or
outside the United States.
Links. This Site
contains links to other websites, including through advertisements. We are not
responsible for the privacy practices of third party linked websites, even if
this Site frames the linked third party website. We encourage you to be aware
of when you leave the Site and to review the privacy statements of each and
every website that you visit that collects personally identifiable information.
This Privacy Policy applies solely to information we collect.
Choice/Opt Out
We give our users the opportunity to
“opt-out” of having their information used for purposes not directly related to
the Site at the point where we ask for the information, including the sharing
of personal information with third parties for their own marketing purposes. Please be aware that this may result in our not being able
to provide certain services to you that require us to share information with
third parties. If you choose to receive communications from us but later wish
to discontinue receiving communications or our Services, you can opt-out by
contacting us via email or mail using the contact information provided below.
Please
note that opting out of receipt of promotional e-mail communications will only
affect future activities or communications from us. If we have already provided
your information to a third party before you have changed your preferences or
updated your information, you will have to change your preferences directly
with that third party. To opt-out of communications from our third party
business partners, please contact them directly.
Visitors Outside the United States
This
Privacy Policy is intended to cover collection of information on the Site from
residents of the United States. The data protection and other laws of the
United States and other countries might not be as comprehensive as those in
your country. If you are visiting the Site from outside the United States, you
acknowledge and agree that your information may be transferred to, stored, and
processed in the United States where our servers are located and our central
database is operated. By using our Services, you acknowledge and agree that
your information may be transferred to our facilities and those third parties
with whom we share it as described in this privacy policy.
Privacy Policy Changes
This
Privacy Policy may be updated from time to time to reflect changes in our
practices and Services. We reserve the right to modify it at any time, so
please review it frequently. When changes are made to this Privacy Policy, we
will revise the "last updated" date at the top of this Privacy
Policy. If we make any material changes in the way we collect, use, and/or
share personal information that may impact you, we will also prominently post a
notice of the changes on the Site and/or notify you by sending an e-mail to the
e-mail address you most recently provided us in your account, profile or
registration (unless we do not have such an e-mail address or you have
opted-out of such communication). Your continued use of the Site or Services
after we have posted any Privacy Policy changes indicates your agreement to the
changes unless you notify us otherwise.
General Contact:
Lowfares.com
Attn: Privacy
515 S. Flower Street, Suite 4400
Los Angeles, California 90071
privacy@lowfares.com
(213) 607-0225