Orlando Hotel Occupancy Dips Almost 6%
Tuesday, August 18th, 2009
It may be the vacation capital of the world, but Orlando, Florida is not immune to the state of the economy and the effects of fewer travelers this summer. According to a recent report by Smith Travel Research, hotel occupancy in metro Orlando fell 5.7 percent during the first week of August compared to the same week last year. To stimulate travel, many hotels have dropped their rates by an average of nearly 12 percent compared to the same time last year, with the average room rate ranking in at under $80 per night.
Driving more revenue to properties around Orlando has become a challenge, especially during the peak summer months that are historically slower for the travel and vacation sector in Florida overall. Hotels are trying to book up rooms by offering deeper discounts to Florida residents, extending discounted packages that include accommodations, dining and property credits, and even offering reduced rates for future stays on the property as incentives.
Still, hotel occupancy rates in Orlando continue to dwindle and are barely catching up to last year's averages. On a national scale, U.S. air travel was down 9.3% for May, and many travelers simply decided to settle for a 'staycation' this summer in hopes of saving money.
Florida residents have historically enjoyed discounted room rates and travel packages for hotels in Orlando, but with the recession underway, many hoteliers are offering even more attractive offers just to fill up rooms. Orlando residents who are opting for the staycation can find some great deals on hotel rates throughout the city, with discounts of up to 25 to 40 percent or more standard room rates through the month of August. Some hotels are also offering discounts for the Fall months so that they do not have to go through another cycle of empty rooms next season.